Facebook To Mix Sponsored Stories Ads With Content In The Site-Wide Ticker

Facebook has classically been very reluctant to adulterate its social content streams with advertisements. But today, Facebook begins showing its Sponsored Stories ad units in the site-wide Ticker of real-time social activity stories. This will open lucrative new ad inventory, including placements on the home page. While they are are paid ads, Sponsored Stories display the activity of friends or Pages users Like so they're typically less annoying than standard ads. Still, the commingling of these commercials with content could offend users not expecting ads to escape their cage in the lower right sidebar.

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